If you are a customer, click on "customer" so your account can be created automatically and you can buy (you´ll also be able to upload pictures on the "friends" section, make comments, see pur promotions and offers, etc.; and if you choose so, we will send you our newsletter).
If you are a journalist or blogger, you should create a "press" account: you´ll be able to download our press news and hi-res images. The "wholesale" account is only for wholesale clients (you can place a pre-order that we´ll confirm whitin hours).
If you´re not journalist or wholesaler you won´t be able to create this kind of account. In both cases, you will receive an email confirming your account, so it´s not possible start shopping automatically if you want these kind of accounts.