1. history

2. family

3. storeatelier / casa peSeta

4. contact


peSeta® was created by Laura Martínez del Pozo (fabric lover an entrepreneur) a long time ago with the intention of mixing art, life and business in one single thing. The first years it was about very limited series of accesories until we began to design and produce larger series, collections… and collaborations.
We’ve made special products for, among 60 partners, LomographyMarc JacobsLoreak MendianPrimavera SoundNew MuseumMugaritzEastpakBerlinaleTEDxMadrid, etc.
In 2010 we also started sharing what we know about sewing and creativity through our workshops. You can find peSeta products in special places like museums stores or concept stores and, of course, at our store atelier downtown Madrid (9 noviciado street).
We design and produce in Spain with rhythm, joy and respect (both for the people and materials involved in the process).

we’re a small staff but a loving family. If you need anything specific, write directly to the person who can help you out.


Laura Martínez

Founder and creative diretor


Jaime Sevilla

Communication and PR


Giulia Zen

Administration and production


Bianca Vega

Marketing and sales


Libertad Suárez

Design and production


In September 2016, we decided to have just one store, the one in Huertas street. From this date, the store-atelier at 9 Noviciado street is just our office, atelier and warehouse; you’ll be able to pick up your orders too.

In the Huertas store we also have products made by other brands, artists and designers; people we love and admire and who have similar ethical ways of doing things (for example, all of them produce in Spain or Portugal): Andrés Gallardo, RubenimichiPapiroga, Irene Becker, Julieta Álvarez, Casa Atlântica, Walk with me, Carlos AquiluéRoyal Caballito, Diarte, Depeapa, Oh Carol, Jabonhazo, Pena, Pintón, Tanata, Luján Marcos, Teta and Teta, Imborrable, etc…
books and zines like Bulbasaur, Kireei, Batiscafo, or books from Silonia o Belleza Infinita, etc.

huertas store
37 huertas street · 28014 Madrid, Spain
subway: antón martín (L1), sevilla (L2).
opening hours: mon to sat 11-9, sun 11-7.

noviciado office
9 noviciado street · 28015 Madrid, Spain
subway: noviciado or plaza de españa (L2, L3, L10)
buses: 3, 147, M2.

We love having people visiting us, but sometimes we’re super busy doing something else. Anyway, if you want to arrange a date, please write at peseta(a) or call us +34 915 211 404.

Can we help? What do you need?
If it’s about your order, please write at tienda(a) or dial +34915211404.
If it’s about press, PR or communication, please write at jaime(a) or dial +34915211404.
If it’s about selling our products at your store, please write at bianca(a)
For general inquiries, please write at peseta(a)
casa peSeta SL. 9 noviciado street · 28015 Madrid, Spain